You’ve worked hard online to make a connection with your potential consumer. You’ve used social media; you’ve reached out and engaged them. Now, lo and behold, they want to make an appointment with you. So, what’s the best way to convert your online relationship to an offline sale?
Streamlining the process and empowering your employees is a good place to start. When it comes to setting appointments, micromanaging will only bog down the already complex sales process. Setting them is a time-consuming process in and of itself. In fact, some company’s employees lose up to 17 minutes per day just booking appointments. That’s productivity time lost.
Appointments offer you, the business, the opportunity for some face time with your potential customer. This face time is imperative to converting your potential customer into a sale and ultimately a brand spokesman for you, which boils down to even more sales. However, the process of setting appointments can throw a wrench in your business model if done inefficiently. Your customer can become frustrated with too much back and forth, and you may very well lose them before you even get to the meeting.
So, how can you prevent that? Awareness of the issues is the first step.
How many times have you tried to make an appointment with a doctor? They have availability when you don’t, and you jockey back and forth until you settle on something that is least inconvenient for both parties. How much of your day did you waste on that? Thirty minutes, when you include holding time? Additionally, how much time did the receptionist waste on you trying to find a time that worked for both you and your doctor? What else could she have been doing while she was on the phone with you? Filing papers? Checking other clients out? Faxing doctors orders?
When you’re talking about ROI, it’s no wonder a doctor’s appointment can be expensive. You just spent thirty minutes of your time, and the receptionist’s time, and you haven’t even seen him yet. Even if your doctor’s office has a better handle on the process,
you’re going to spend at least ten to fifteen minutes just setting the appointment.
As with any business model, efficiency is the key to getting the most bang for your buck. This applies to everything from your social media campaign, your advertising dollar, and the way you set appointments.
So what can you do?
Regardless of what type of scheduling methods you use, the software can help streamline the process. Software programs like Skedify can access many different calendars, which maximizes availabilities for both parties. There’s less back and forth, saving time and money for both parties. Because it offers a faster and more streamlined process, frustrations that can build while listening to smooth jazz hold music run lower. Time, effort, and stress are all reduced. Schedule matching is important to set appointments efficiently. Software like Skedify can help match your client and your business on the first try. This offers less opportunity for cancellations later down the road, meaning optimum ROI for your business. Software also uses auto-reminders and auto-saving features to automatically keep your client aware of their appointment with you, which minimizes no-shows.
Not only can software help streamline the scheduling process for your clients, but it can empower your employees and free them up for other tasks. Consider scheduling software like a tool that maximizes your employee’s efficiency. You wouldn’t send a chef in to cut a piece of meat with a butter knife. Software like Skedify can be the sharpest tool in your chef’s knife block, helping him to make short work of that steak. Since he’s cutting so efficiently now, that leaves him more time actually to cook the meal. And after all, isn’t that what you hired him for? So it goes for efficient scheduling. The less time your employees spend scheduling appointments, the more time they can spend with your clients, which boils down to more sales for you.
And, what do you do if someone gets sick? Wants a sudden vacation? Leaves? You’ll need to reschedule. Rescheduling can be cumbersome at best. But, using a software program like Skedify can make it a walk in the park, even helping your employees to reschedule appointments in three seconds or less. The faster the rescheduling process, the happier your client is. So, rather than going back and forth with an already irritated client because they thought they had their appointment scheduled already, your employee can call the client prepared with plenty of other options, set the new appointment and be off the phone before they even know be irritated.
Running a business is a complicated process filled with many small parts that all have to run efficiently for maximum ROI. Setting appointments is not somewhere you want to be losing money, particularly when it can be so easy to streamline and simplify the process.
Let Skedify help you today!